Questions
Short, sourced answers to the questions contractors ask most about marketing. Where a rule comes from Google or the FTC, the answer says so. Where nobody can honestly give a figure, such as what SEO costs or how long it takes, the answer says that too.
Marketing For Construction is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work.
Still deciding?
The longer guides go further: contractor website design, contractor SEO, local SEO for contractors, lead generation for contractors and choosing a contractor marketing agency.
Ready to ask for a proposal? Send the form with your trade and service area.
Questions owners ask
Is Marketing For Construction a marketing agency?
No. Marketing For Construction is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work.
What does it cost to ask for a proposal?
Nothing. Asking is free and you never have to hire anyone. Any price comes from the agency in its proposal, apart from its two monthly SEO plans on the pricing page.
Which agency will contact me?
This site’s operator passes your request to one independent marketing agency that works with construction companies. The agency can contact you by phone or email, and you can ask it anything before you decide.
Does this site rank or review marketing agencies?
No. It names, ranks and rates no agencies.
How do I advertise a construction business?
Start with a clear website and a complete Google Business Profile, then add search ads or Local Services Ads for the jobs you want most, and build recognition with job signs, lettered vehicles and social posts of your own work. Measure each against jobs won.
What is SEO in construction?
The work of making a construction company’s website a strong answer for its customers’ searches: a page for each service, a site Google can crawl, and honest links and mentions.
Is SEO still relevant?
People still search Google for contractors, and Google says its ranking systems prioritize helpful, reliable content created for people. A site that does that well stays useful.
How much should I expect to pay for SEO?
For custom work, costs depend on how much work your site needs and how many services and areas you want to cover. Ask for a written scope so you can compare proposals on the same terms. Two monthly plans with set prices are on the pricing page.
How long does SEO take?
No one can say for certain. Google suggests asking any SEO what results they expect and in what timeframe, and how they measure success.
Can anyone promise my company a top spot on Google?
No. Google tells owners to beware of anyone who claims to promise rankings, and says that if an SEO promises its changes will put you first in search results, you should find someone else.
Can I pay Google for a better position on the map?
No. Google says there is no way to request or pay for a better local ranking. Local results are mainly based on relevance, distance and popularity.
How can we do local SEO?
Claim your Google Business Profile, use your real business name, choose the most specific category, show your real address with your service areas, add your own photos, earn honest reviews and link to a website with a page for each service.
Should I remove my address from Google if I work at customers’ sites?
No. Keep your real address and add the areas you serve. Google lets a business that serves customers at its address and also travels to them enter both.
Can I offer a discount in exchange for a review?
No. Google’s Maps policy bans incentives such as payment, discounts or free services in exchange for posting any review. Ask every customer for an honest review and offer nothing for it.
What does the FTC say about fake reviews?
The FTC’s Consumer Reviews and Testimonials Rule, in effect since October 21, 2024, bans writing, buying or selling fake reviews, incentives conditioned on a particular sentiment, and undisclosed reviews by a company’s own officers or managers.
What is the difference between Google Ads and Local Services Ads?
With Google Ads search campaigns you pay for clicks to your website on a daily budget you set. With Local Services Ads you pay for leads related to your business, which arrive as calls and messages through the ad.
Is my trade eligible for Local Services Ads?
It depends on the trade and the area. Check eligibility in Google’s Local Services Ads sign-up.
How do I find construction leads?
Homeowners find you through your website, Google listing, ads and referrals. Property managers and general contractors come through relationships and bid lists. Commercial work often starts in bid databases and industry contacts.
How much do contractors pay for leads?
It varies by seller, trade and area, and this site quotes no prices. Compare offers on what counts as a lead, whether it is shared, how bad leads are credited and how long you are committed.
Should I buy backlinks for my website?
No. Google’s spam policies list buying or selling links for ranking purposes as link spam.
Who should own my website and ad accounts?
Your company. Keep the domain, website, hosting, Google Business Profile and ad accounts in your name, with the agency added as a user.
Do I have to disclose paid social posts?
Yes. The FTC’s endorsement guides require material connections such as payment, free work, employment or family ties to be disclosed clearly and conspicuously.
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